Director, Sugaroo! (USA)

Michael Nieves is the President of Sugaroo!, a music licensing and management company that represents independent record labels, artists and music publishers for visual media licensing (film, TV, advertising, theatrical trailers, video games, etc). Michael is also the personal manager to Mark Olson (solo and in The Jayhawks), Sarah Borges, and Megan Hickey & The Last Town Chorus. Founded by Michael in January of 1999, Sugaroo! was one of the first independent synchronization music licensing companies of its kind to exist in the USA, and continues to be one of the most trusted and respected music licensing companies in the visual media licensing communities.