Project Manager of MUSIC MATTERS Sabiene Heindl has been project managing the important music initiative called MUSIC MATTERS, launching Wednesday 10th of August 2011. The campaign unites artists, audiences and all those who work in and around music to remind listeners of music’s enduring value. MUSIC MATTERS brings together a growing collection of short animated films about inspirational artists who have dedicated their lives to music as well as creating an opportunity for fans to share their own stories on why MUSIC MATTERS. The campaign highlights the profound value of music and educates consumers on how to support music, particularly local music by attending live gigs and obtaining music from legitimate sources so that they can support music creators. MUSIC MATTERS has an official Trust Mark, which is visible on all supporting music stores. You can join the conversation on our website (www.whymusicmatters.org launching 10/8), Facebook (www.facebook.com/whymusicmattersANZ), Twitter (@musicmattersANZ), and YouTube (www.youtube.com/user/musicmattersANZ launching 10/8)